VERGEZ wins international design award for Roaring Lion necklace

VERGEZ, the Biarritz-based haute joaillerie house founded by Philippe Vergez, says its Roaring Lion necklace won the 2025 A' Design Award in the Haute Joaillerie category. The recognition spotlights a made-to-order jewelry brand built around music, literature and individual expression.

Why it matters: - VERGEZ's award adds international visibility to a young luxury house built around custom high jewelry. - The recognition reinforces a niche positioning that ties jewelry to personal stories, artistic freedom and long-term collectability. - The brand ships worldwide, which expands its reach beyond France.

What happened: - VERGEZ™, the haute joaillerie house founded by French creator Philippe Vergez, said its Roaring Lion necklace won the A' Design Award 2025 in the Haute Joaillerie category. - The company is based in Biarritz, France. - The brand was founded in 2023 under Rock'n Design Ltd. in Hong Kong.

The details: - Philippe Vergez is totally deaf in one ear and has profound hearing loss in the other. - Vergez says he creates from vibration, matter, rhythm and movement rather than sound. - The founder describes the brand's signature as “Wear the Story.” - Before launching VERGEZ™, Philippe Vergez spent nearly 30 years in eyewear design. - Philippe Vergez created independent brands including Jee Vice. - His eyewear designs were worn by Sarah Jessica Parker, Anne Hathaway, Rihanna and other public figures. - Qymira, a musician, composer, violinist and actor, joined the house as ambassador in 2025. - Every VERGEZ™ creation is made to order by the house's artisans. - The pieces are produced as unique items or in limited quantities. - VERGEZ™ says its collections use silver, gold and platinum. - The company says its creations ship worldwide with duties and taxes included in destinations it serves. - The brand frames its work around music, literature, travel and free-spirited creators. - Philippe Vergez said he aims to make pieces that will still matter in 50 years.

Between the lines: - The award gives VERGEZ a credible signal in a crowded luxury market where storytelling can matter as much as materials. - The founder's hearing loss is central to the brand narrative and differentiates the design process from more conventional jewelry houses. - The focus on custom work and limited production suggests VERGEZ is targeting collectors rather than mass-market buyers.

What's next: - VERGEZ is likely to keep building its identity through artist-driven storytelling and limited-edition pieces. - The brand's global shipping model gives it room to expand its international customer base. - The ambassador relationship with Qymira may help VERGEZ reach more music and culture audiences.

The bottom line: - VERGEZ is using one award, one founder story and one signature necklace to position itself as a global high-jewelry brand with cultural cachet.